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"PRÄBICHL" SKI RESORT
REBRANDING CONCEPT

This rebranding was developed during university classes as an educational project. The aim was to rebrand the Austrian ski resort "Präbichl" and make it appealing to a target audience of our choice. The positioning and the new claim are implemented coherently. Logo, typography, color world and style of illustration fit together well - the design example of the lift card unites all of these elements. Further, summer and winter season design can be differentiated very easily.
Purpose
Education
Type of work
Solo Work
Categories
Illustration, Graphic Design
2019