"PRÄBICHL" SKI RESORT
This rebranding was developed during university classes as an educational project. The aim was to rebrand the Austrian ski resort "Präbichl" and make it appealing to a target audience of our choice. The positioning and the new claim are implemented coherently. Logo, typography, color world and style of illustration fit together well - the design example of the lift card unites all of these elements. Further, summer and winter season design can be differentiated very easily.